There’s a touchscreen running on your office floor right now.
Most companies use it to sell chips.
A few are using it to run internal brand campaigns, product launches, and live messaging without buying a single ad placement.
Here’s what’s actually possible when your vending machine has a fully programmable display.
What Everyone Should Know About This Display
Walk past a vending machine in most offices and you’ll see a static product menu. Maybe a price list. Nothing else.
But a touchscreen vending machine has a fully interactive display, in a high-traffic area, used multiple times a day by people. That’s a communications asset brands are completely ignoring.
Vendstop’s touchscreen vending machines allow businesses to customize the interface with their logo, messaging, and video ads. Between purchase interactions, it’s available for displaying ads.
How Smart Businesses Are Putting This Screen To Work
Here’s how companies are putting it to use:
Internal branding: Display company values, campaigns, or announcements on a screen that are useful for the employees for updates.
Product launches: Running a new product? Use the vending screen to introduce it before it touches the market. The advantage is the machine becomes a touchpoint in the campaign.
Seasonal and event promotions: Change the display to match a campaign, a festival, or a company event. The interface is programmable, not permanent.
All of this without additional hardware, a separate screen, or a media budget. The display is already there for you.
Why People Notice This More Than Other Internal Channels
The shortcomings in other channels is expensive. The email open rates hover low. After the first week, digital signage on walls gets ignored.
But with a vending machine, people stop to take a look. They interact with the machine to make a purchase. That moment of focused natural attention is more valuable than simply a passive exposure.
The Touchscreen That Does More Than Sell Products
Vendstop’s touchscreen vending machines are built for exactly this kind of dual-purpose use. The interactive display handles the purchase experience while giving operators full control over what appears on screen outside of transactions.
Vendstop machines also support all standard cashless and MDB payment devices, which keeps the actual vending side seamless. The hardware has consistent, low-maintenance operation so the display stays live throughout the day.
Many companies already run Vendstop machines across their facilities. Though, a lot of them haven’t activated the branding layer yet.
One Screen. More Than One Job.
This is an easy-to-use interface for displaying ads.
Explore Vendstop’s touchscreen vending machines to discover this additional branding opportunity built into every machine.
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